WHY PAM LASTS LONGER

Why does PAM
last longer?

Learn why regular eyebrow makeup fades easily and why PAM helps keep a natural eyebrow color.

Why do eyebrows fade with sweat?

Sweat is not only water. It can also spread oil and impurities on the skin.

Sweat can make eyebrow makeup fade

Sweat is not only water. It can spread sebum and impurities across the surface of the skin.

Because of this, regular eyebrow makeup can become lighter, smudge, or disappear over time.

Especially in hot weather, during exercise, or on long days out, eyebrows tend to fade more easily.

Hot weather

Heat and sweat can quickly affect regular eyebrow makeup.

Exercise

Sweat and movement can make eyebrow makeup disappear faster.

Long outings

Over time, oil and sweat can make makeup less visible.

Why does makeup fade after washing?

Regular makeup is made to be removed easily

Many eyebrow pencils, powders, and gels are designed to be easy to remove with cleanser or face washing.

After washing the face, bathing, or removing makeup, the eyebrow color often becomes lighter.

For people who want to keep a little color even without makeup, a longer-lasting product is more suitable.

Before PAM

Benefits of waterproof eyebrows

A sense of confidence in situations where you do not want your eyebrows to disappear.

Hot springs

Ideal when you do not want your eyebrows to disappear after bathing.

Travel

Keep a natural look at hotels, during travel, and in photos.

Exercise

Helps maintain a natural appearance even when sweating.

Going out

Useful for long days or outdoor activities.

Why does the color remain after washing?

PAM Liquid Eyebrow contains DHA, also known as Dihydroxyacetone.

DHA reacts with proteins on the surface of the skin and creates a natural brown color.

Unlike regular makeup that simply places color on the surface, PAM helps the skin itself take on a natural tone.

That is why the color remains more easily even after washing the face.

The color gradually fades with the natural renewal of the skin.

After PAM

Does the color really stay? A simple test

Before using PAM on your eyebrows, try it on your finger first.

Try it on your finger first

Lightly draw PAM on your fingerprint area.

  1. Lightly apply PAM to your finger.
  2. Wait for a while.
  3. If a light brown tone remains after washing your hands, it means DHA has reacted with the skin.

DHA reacts with proteins on the surface of the skin.

After this test, you can use PAM on your eyebrows with greater confidence.

Natural eyebrows even after washing

Ideal for travel, exercise, hot springs, and everyday use.

How to use Shop